• Coinbase has launched a new national advertising campaign, Crypto: Moving America Forward, to highlight the importance of crypto technology in the US.
• The ads featuring Coinbase CEO Brian Armstrong will be aired on popular Sunday shows with new chapters each weekend.
• A March report from venture capital firm Electric Capital says that if the US fails to advance crypto, it could miss out on significant technological and economic opportunities as other nations make progress with the technology.
Coinbase’s New Advertising Campaign
Coinbase, the largest crypto exchange in the US, has launched a new national advertising campaign called Crypto: Moving America Forward. This marketing initiative puts the spotlight on crypto technology’s transformative potential for the global financial system. By airing ads featuring Coinbase CEO Brian Armstrong on popular Sunday shows with new chapters each weekend, Coinbase aims to raise awareness of what is at stake if the US fails to advance crypto given that other nations make significant progress with this technology.
China Embracing Crypto Technology
The message of this campaign- “US global economic leadership and national security are at risk if we cede our role in building technology that will be central to the world’s financial infrastructure” – becomes even more relevant when considering China’s embrace and advancement of digital assets for projecting power globally.
March Report From Venture Capital Firm Electric Capital
In March 2021, venture capital firm Electric Capital released a report emphasizing just how much is at stake for failing to adopt cryptocurrency technologies in time. According to this report, “Crypto and blockchain technologies are the next wave of the Internet… That [the] US is losing market share in blockchain software development highlights the need for [the] country to take action to preserve its preeminence in financial markets and related technologies.”
Cryptocurrency a Significant Opportunity For The US
Cryptocurrency is an opportunity for us as a nation to remain competitive globally while also advancing our own agenda domestically by making sure people have access to cutting-edge financial services like digital payments without compromising user data privacy or security measures.
By launching this new advertising campaign, Coinbase hopes that Americans become aware of just how important it is for us as a nation not only capitalize on cryptocurrency opportunities but also lead development efforts within this space so we can remain competitive internationally while driving innovation domestically.